Seat design boss: ‘the car industry is in a stage of design chaos’

Seat’s charismatic design chief Alejandro Mesonero-Romanas has frank words for the future of car design, as new technologies and ecological demands force a complete rethink of how cars are or built, powered and driven. “We are facing a kind of chaos at the moment.”, he says. “No-one really knows how or when autonomous driving will be an accessible-to-all reality. We are putting every technology in a big melting pot but really we don’t know what we are cooking.All brands are really looking to see what will happen when – and have a prepared set of scenarios. As our CEO announced yesterday, Seat will get its first pure EV in 2019. I’m working on electric car projects coming further away than that. I can tell you we will be competitive, since we are the VW Group, because we can profit from the group projects. We are investing in connectivity and electrification, because this will be the future,” he added.